Azul
Freediving Challenge

10 Years Anniversary – 2026 Season

10 Years of Community.
A Global Gathering.

In 2026, the Azul Freediving Challenge celebrates 10 years of depth, precision and community.

Every year, the Azul brings together international athletes, AIDA judges and professional safety teams around performance and progression.

In 2026, this 10-year ecosystem comes together in one expanded anniversary edition.

More than a competition.

More than a competition.

A freediving ecosystem.

A freediving
ecosystem
.

For ten years, the Azul Freediving Challenge has developed a structured international platform connecting performance, safety standards and community progression.

In 2026, this ecosystem converges into a single anniversary edition.

Azul Freediving Challenge

- is an event where -

- is an event where -
performance
meets
education
competition coexists
with
knowledge sharing
technology,
the human body and
the environment interact
competition coexists
with
knowledge sharing
performance
meets
education
technology, the human body
and
the environment interact
performance
meets
education
competition coexists
with
knowledge sharing
technology, the human body
and
the environment interact

Every year, the Azul brings together athletes, professionals and a growing audience around a single place: the cenote.

Why

brands partner

with the

AZUL FREEDIVING CHALLENGE

Why
brand partners
with the
Azul Freediving Challenge

Partnering with the Azul Freediving Challenge means anchoring your brand in a world of controlled extreme performance, exploration and authenticity.

Controlled extreme performance

Anchoring your brand in a discipline where precision, safety and mastery define every action.

An engaged international community

Reaching a niche but deeply engaged community of athletes, coaches and explorers from around the world.

Authentic, high-value content

Creating multi purpose, emotional and high-quality photo and video content, produced in real conditions by athletes and the community.

Integrated visibility, not advertising

Being visible across live events, livestreams and athlete-generated content, without breaking the experience.

Fall Edition 2026

Fall Edition 2026

SPECIAL 10-YEAR ANNIVERSARY EDITION

More than a competition. A celebration of freediving culture.

Built on 16 successful editions over the past decade, the 2026 Anniversary Edition brings together the strongest elements of the Azul format into one expanded experience.

A Global 10-Year Gathering

For the first time in its history, Azul Freediving Challenge activates its full international network within a single edition.

  • Re-engaging a 10-year network of 500+ international competitors
  • Athletes representing 45+ countries across past editions
  • Multi-generation presence: first-timers, elite champions and experienced coaches
  • A unique concentration of voices shaping the freediving ecosystem

Competitive & Performance Experiences

Competition workshops & official trainings

Freediving competitions (depth disciplines)

Static apnea competition, open to the public

Presence of world-class freediving champions

Knowledge,
Safety
& Exploration

Thematic workshops

AIDA Depth Safety, No Limits, performance & safety

Thematic conferences

Cenotes, exploration, performance, safety…

Community, Culture & Celebration

GATHERING THE FREEDIVING COMMUNITY

A shared space where athletes, families, friends and the freediving community come together throughout the week, creating a warm and inclusive atmosphere around the cenote.

CELEBRATION & SHARED EXPERIENCES

Ceremonies, community events and concerts extend the competition beyond performance, with raffles and prize experiences powered by partners, creating memorable moments on and off the competition site.

Brand
Presence & Experience

  • On-site brand presence and product experience zones (Freediving House & cenote Yum Kin)
  • Expanded format beyond the traditional 50-athlete competition
  • Attendance of official competitors, former participants and invited athletes, increasing physical audience and on-site interactions
  • Broader visibility opportunities across both competitive and community moments

This 10-year edition expands the competition into a larger-scale event, bringing together athletes, coaches, partners and media within a single structured format.

FROM

FUTURE CHAMPIONS

TO

ELITE PERFORMANCE

The Azul Freediving Challenge offers a unique format, designed to support progression from first competition to elite performance.

FROM

FUTURE CHAMPIONS

TO

ELITE PERFORMANCE

The Azul Freediving Challenge offers a unique format, designed to support progression from first competition to elite performance.

A PROGRESSIVE
& OPEN COMPETITION FORMAT

  • A strong First-Timers category, with dedicated awards for the best female and male first-time competitors at each edition

  • A large number of emerging and developing athletes experience, confidence and visibility

  • A format designed to support learning, progression and safety at every stage of the athlete journey.

ELITE PERFORMANCE
AS A REFERENCE

  • Elite international athletes taking part in the 70m challengea unique signature format defined by precision and high standards

  • High competition standards setting benchmarks for progression

  • Role models inspiring emerging and first-time competitors through example, transmission and shared competitive space

This balance creates a powerful ecosystem

ELITE CHAMPIONS

Champions compete without limiting access.

EMERGING ATHLETES

Emerging athletes gain experience and visibility.

FIRST-TIME COMPETITORS

Future champions begin their competitive journey.

For partner brands, this means exposure across the full athlete lifecycle — from first competition to elite performance — at key moments of equipment choice, brand loyalty and influence building.

WHO YOU REACH

A COMMUNITY THAT MATTERS

WHO YOU REACH
A COMMUNITY THAT MATTERS

The Azul Freediving Challenge brings together a highly engaged and diverse community, united by performance, exploration and a deep connection to nature.
A niche audience, but one with strong influence and long-term brand loyalty.

ATHLETES
AT ALL
LEVELS

Amateur, advanced and professional freedivers

JUDGES, SAFETY & COACHES

Opinion leaders in freediving standards and performance

OUTDOOR & EXPLORATION ENTHUSIASTS

An audience driven by nature, adventure and performance

CONTENT
& MEDIA CREATORS

Photographers and videographers highly active on social media

INNOVATION SENSITIVE AUDIENCE

Early adopters of performance-driven gear and technology

A GLOBAL & INCLUSIVE COMMUNITY

A gender-balanced community sharing a cool ocean lifestyle.

For 10 years, the Azul Freediving Challenge has brought together athletes from a wide diversity of countries, disciplines and competitive backgrounds.

Over time, this diversity has shaped a community defined less by categories than by coexistence, transmission and inclusion.

A decade of impact
in numbers
+500 Athletes
in 10 years

50 athletes
on peak editions

Age range:
20 to 60 years old

16 editions
in 10 years

Athletes from
45+ countries

110 women and men
national records validated

16 editions
in 10 years

+500 Athletes
over 16 editions

Athletes from
45+ countries

50 athletes
on peak editions

110 women and men
national records validated

Age range:
20 to 60 years old

VISIBILITY

|

CONTENT

|

GROWTH

A proven and growing event

A proven and growing event

VISIBILITY

CONTENT

GROWTH

A proven and growing event

A proven and growing event

Since 2017, the Azul has grown from a local competition into one of the
most established depth freediving competitions in the Americas
with two editions per year, international athletes and
continuously improving production standards.

Brand visibility

online and on site

Sponsors benefit from integrated exposure across the entire event ecosystem — before, during and after the competition — across physical event spaces and supports (posters, on-site signage, t-shirts), digital platforms and community-driven content.

Official materials (T-shirts, Posters...)

Livestreams & official videos

Social media channels (Azul & Pranamaya)

Athlete & community-generated content

On-site presence during key moments

Podiums, conferences & events

Key exposure indicators

On Site & Livestream

+100

pax per day

Live on-site audience

+3500

viewers per edition

Livestream audience
The visibility of a full season
concentrated into one edition.

Organic social media exposure

85+

posts per edition

On Instagram and Facebook 

180+

stories per edition

Over a 3-month coverage period

280 000 - 350 000

estimated organic views per edition

Depending on content performance and athlete amplification

Repeated
brand
exposure

via posts, stories, athlete mentions & reposts

High-value
niche
audience

performance, breathwork, freediving & ocean lifestyle

A fully staffed professional event

The 10-Year Anniversary Edition relies on a dedicated professional team ensuring safety, production quality and international competition standards.

Event & Production

  • Event organizer : Julien Borde
  • 2 production assistants
  • 2 communication & social media managers
  • 3 live stream commentators
  • 3 professional photographers

Safety & Competition

  • 3 AIDA-certified judges
  • 7 AIDA safety freedivers team
  • On-site medical doctor

DIVE INTO THE AZUL

CONTACT US

CONTACT ORGANIZER

Julien Borde
CEO Pranamaya Mexico

VISIT OUR SOCIAL MEDIA

Azul Freediving Challenge

Pranamaya Freediving